People like humility, honesty and vulnerability. As long as it has a purpose. Droning on about a situation you're dealing with or a trait you have is nobody's business until you make it their business. Blog posts do well when you can give life experience or knowledge and apply it to advice. It can be any advice, really. But that advice will determine what type of audience you're targeting as well as how BIG the audience.
My audience is indescribable. Maybe if I had google analytics tracking it, I'd have a better idea. But I just talk regardless and whoever listens, listens. Competitors, females, moms, writers, photographers, friends of mine, family members. They all get a kick out of it for different reasons. My dad reads it because he gains the best knowledge of what the hell I've been up to since I'm usually never available to chat with him. Females read it to be able to relate to me in the jiu jitsu world or just being a girl struggling in any male-dominated world. Random people read it for pure entertainment. It's multifaceted and to be honest, it's probably boring to most people. So if you gain anything at all from reading my posts, let me know. It makes my day.
This blog is in no way my marketing charm even though it comes up first on any google search made on my name. Who wants to hear about a girl having depression, gossiping and having negative thoughts. Some of my posts have no recognition of aspirations whatsoever. In a business mentality, who the hell wants to hire THAT?
Well, I'm honest. I expose myself like an "open book" and as a whole, I am chasing a dream. Sometimes that dream is far fetched and it combines with my writing dreams but by reading my blog you see the picture of both. With every facet of failure, success and all the emotions arriving from them. This makes me relatable. Human resources need relatability and someone who can empathize.
I provide a sense of vulnerability that allow others to learn from my mistakes. I can tell you to never lose your confidence before stepping on the mat. Never let the idea of an opponent trip you up and cause you to lose faith in your own ability. Most jiu jitsu competitors at a high level can tell you that. Cobrinha and Buchecha and Rodolfo and Luanna can tell you that. But you're more likely to understand when it's coming from me. Why? Because I describe a situation that would be very similar to one you'd experience. I'm willing to offer you the chance to get in my head, know what happened and understand it from a viewpoint that will make you learn. Although, in most cases, you'll just have to learn for yourself. Ain't that the truth.
My conversational writing style allows for people to feel like they know me. And by all means, you can say you do. You will know what to expect when hanging with me. What I've been through, what I've done and where I'm going. My humor, my temper, my pet peeves, my interests. Striking up a conversation would be easy and I've totally done it before with people who only know my online presence. You can trust what's coming out of my.. fingers.. because who would lie or be deceitful through a personal blog with no real intent? Probably someone.. but not me!
Jiu jitsu is in more ways than one, a way to learn about yourself. These are things I've learned through jiu jitsu and the opportunity to write about it. Writing in general is a way for me to talk and have no one tell me to stop. I'm sure that's evident. But also, jiu jitsu is a way to do something for yourself, with others and gain confidence. Establish goals whether it's competitions or passing a guard. The rewards are the same because the fulfillment acquired is priceless.
My advice in this post is to do what you want, find your worth in it and then use that to keep doing what you're doing. As long as it has a purpose.
